Email marketing kya hai? || Email marketing kaise kare? || ईमेल मार्केटिंग कैसे करे?

Uttam Jankari mein apka swaagat hai, ajj ham janege ki email marketing kya hota hai uske faide kya hai..uski kya importance hai ..email marketing kaise kare…email list kaise grow kare..lead magnet kya hota hai aur  ache lead magnet kaise paye..best email marketing service kaise choose kare..email open rates ko improve karna…frequently asked questions ke answers bhi.

Agar dekha jaye toh email marketing bohut phele se hi important raha hai good reasons ki jage se aur yeh bohut hi jyada acha  aur effective way hota hai apne logo tak apni baat rakhne ka aur unko effective buyers and customers banana ka…ham sikhege ki 24/7 hours sale kaise generate kare email marketing se.

Email marketing kya hota hai?

                                                                    

Email marketing kya hota hai?

Email marketing bohut hi jyada effective digital marketing ka tarika hota hai jismein ap mails ka use karte hai prospects, aur customers tak jane ka aur eka cha email unko ek prospect se buyer bana dega aur buys to loyal bana dega aur ek business mein loyal buyers bohut hi major role play karte hai.

 App yeh ache se smaj jaige ki-

1)    Ek achi customer targeted emai list kaise banaye 

2)    Apne emails ko kye optimise kare jisse jyada click-through rate (CTR)  aur Open rates mile.

3)    Email marketing ke process ko automate kaise kare jisse apke prospects, customer baan jaye.

Email marketing ki importance kya hai?

Hamne yeh jo jan liya ki email marketing kya hoti hai ab usse bhi bada question hai yeh ki uski importance kya hai? Chaliye jante hai detail mein…

Ajj kal ke social media aur email spamming ( email spamming bilkul bhi preferable nahi hai) email marketing abhi bhi bohut Jada effective rahi hai customers ko loyal banana mein.

Email marketing ki importance batane ke liye waise toh bohut sare points hai par top three points yaha hai…

1)    Email marketing no. 1 communication channels hai ajj  ke time mein- ek study kheti hai 99% customers apne email daily basis par check karte hai jo baki communication channels se bohut jyada hai ajj ke time. Toh email marketing customer targeting ke liye best rahega.

2)    Email lists apki hi rahegi-  ajj kal social media sites itni protected nahi hai countries ki terms and conditions ke liye kyuki kai bar sites ban ho jati hai aur kabhi apka accounts delete bhi ho sakta hai par apke emails apke hi rahege unko koi bhi apse nahi le sakta hai.

3)   Email converts better-  agar apko lagta hai ki social media jyada beneficial hai toh ek bar dubara soche kyuki emails ki average order value social media se three times jyada hai.

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Email marketing kaise kare?

Ab ap smaj hi gaye hoge ki email marketing kyu itni jaruri hai toh ab apko yeh batate hai ki email marketing kaise kare.

1)    Apni email list se start kare- email marketing start hi nahi ho sakti hai agar apke pas koi email list nahi hai aur email marketing tabbhi work karegi jab apki email list mein potential yani ache right customers hue warna email marketing ka koi faida nahi hoga.

2)    Ek email service provider ko add karna-  email service provider (ESP) apki email list ko acha karte hai aur apke emails ko un tak pauchata bhi hai aur apne eails ko track bhi kar sakta tha.

3) ajj kal tons of email services apko mil jaigi jaise G Suite Gmail, cloudways rockspace email services and zoho mails etc in mein se apko jo easy aur best lage who ap le sakte hai jaise gmail yeh most popular aur easy to use email service provider hai.

     Growing your email list- Agar ap apni email list ko grow karna chate ho toh apko phele bohut hi jyada compelling ways dundne hoge jisse ap apne customers ko attract kar paye.

Lead magnet

                                                                           

lead magnet

Lead magnet simple words mein apko jaldi ache email addresses share karata hai, yeh bilkul free hote hai apko koi bhi charge dene ki jarurat nahi hoti hai. Jyada tak lead magnet digital material hote like pdf, mp3 audio filies or videos that you can create at low cost.

Kuch popular lead magnet ke examples ke name hai-

·       Ebooks

·       White paper or case studies

·       A webinar

·       Free quotes

Yeh possibilities endless hai.

What makes a good lead magnet?

Agar app apne lead ko highly effective banana chahte ho toh yaha 5 criteria hai jo apko consider karne chaiye

1)     Easily consumed- iska tabhi faida hai jab log iso use kare agar ap unko 300 pages manifesto toh isko koi bhi use nahi karega aur mehnat kharab bhi ho sakti hai.

2)     Actionable- lead magnet ko koi action tools, skill kit aur valuable information deni chahiye jisse audience usse apply kar sake.

3)     Noticeable improvement create karna- yeh yeh long term process hai apko apne goods aur service ki tara service deni hogi aur improvement bhi karni hogi kyuki people tabhi goods kharidege jab who ache se kam karege aur improvement ka koi scope dekhega.

4)     Relevant- Apka lead magnet acha aur relevant ho aur time to time solution bhi de.

5)     Immediate available-kyuki ajj kal people ko instant gratification chaiye toh agar apka lead tabhi ke tabhi contact details le sakte toh acha hoga.

Optin form kaise banaye??

Optin form ka kam yeh hota hai ki  apke lead magnet ke benefits ap tak purchase , jisse lead magnet ke liye apke visitors apke email newsletters ko subscribe kare.

Agar apko optin form banana hai toh yeh components usmein hone chaiye..

1)     Interesting headlines ho toh bohut helpful hoga- apko yeh make sure karna hoga ki apki headlines apke lead magnet ka benefits ache se convey kar paye kam words mein jyada badi lines ko bhi nahi padhna pasand nahi karta hai.

2)     Madad karne wala description- apke descriptions mein bullet point hone chaiye kyuki who reader  ki attention ache se gain kar pate hai aur apne description ko short aur to the point rakhe kyuki yahi apke description ko acha banayegi warna description paragraph agne ayega.

3)     Attractive images aur figures- ap chahe toh apne lead ki images bhi laga sakte hai jaise ( apni ebook ki mockup etc )

4)     Simple forms- apne form mein name or email address se jyada chize mangne se ap apni conversation ko kam kar rahe ho aur apni mehnat  waste kar doge.

5)     Compelling subscribe button- ape subscribe button ka color thora alag rakhna who ek contrast way mein apke button ko dikhayega aur apko follow karne ke chances bohut bad bhi jaige isse.

Ek bar apne optin form bana liya toh ap bari ati hai usko install karne ki Agar apko optin form banana hai toh yeh components usmein hone chaiye..

•   Welcome gate
•    Splash page
•   floating bar 
•     Within your blog post
•     Your sidebar
•      Lightbox popup
•     Your site header
•     About page
•      Designated sign up page
•      Scroll box
•     Exit intent popup
•     Resource page

In mein se ek mandatory hai who hai exit-intent popup

Yeh isliye kyuki exit-intent popup last mein jab user site ko exit karne wala hota hai tab ata hai. Yeh reader ki reading ko interrupt nahi karta hai aur eka cha user-interface detav hai jo bohut se logo ke liye priority hoti hai. Last moment hi best time hota hai subscribe karne ko bolne ka kyuki tab visitor apki site ko padh chuka hota hai aur phir apko subscribe karne ki probability bhi badh jati hai kyuki agar unhe apki site helpful lagi toh who karega hi karega apko subscribe.

Best email marketing service ko choose karna

                                                                    

best email marketing ko choose karna 

Jisse phele ap logo ko mail karo apko do chizo ki zarurat hai who hai-

•  Unki permission
•  Ek business email set up bhi

Agar apne optin start kar liya hai toh apke pas permission hai agar nahi toh kisi ko email karna ham recommend nahi karge ki ap email de unko jab tak apke pas unki permission nahi hai.

Agar ap umki permission ke beger unko email dogo toh unko lagega ki ap spammer ho aur who apse products nahi lege aur apko negative consequences bhi face karne pad jaige.

Yaha par kuch best email marketing service provider hai jinhe ham recommend bhi karte hai-

1)     Constant contact-  Constant contact world ki best email marketing mein se ek hai jo apko apne subscriber manage karne aur professional email designs, templates ke sath banana ke liye options provide karta hai aur easy to use bhi hai.

Ap automated emails bhi send kar sakte hai new subscribers ko constant contact lists aur phir ap unki performances bhi track kar sakte hai easily.

Phele 60 days ke liye yeh bilkul free hai phir $20 per month ke plan ke sath start hoti hai.

2)     Sendinblue- yeh nahi sirf ek email marketing software hai balki ek sms marketing software bhi hai. Iske drag and drop tools ke ap badi jaldi se highly-engaging emails bhi bana sakte hai. Ap sendinblue branding ke sath 300 emails per day free ke hisab se send kar sakte hai. AUR Sendinblue ke paid plans $25 per month se start hote hai aur ap apne sending needs ko badah bhi sakti hai extra amount deke.

3)     HubSpot-  Hubspot apne crm platform ke liye bohut popular hai. Aur yeh apne powerful email marketing software khas kas small business ke liye jana jata hai. Drag and drop ke sath ap easily high quality emails bana sake hai who bhi bina kisi bhi designer ke. Yeh software personalization feature ke sath ata hai aur A/B testing ke sath bhi.

Ap karib 2000 mails free mein de sakte hai har month mein. Aur agar ap Hubspot branding hatana chate ho toh ap premium plans bhi le sakte hai jo $45 per month se start hai.

4)     Drip- yeh marketing automation tool hai  jo user ko complex automation workflow banana mein help karta hai aur conditional statements emails messages mein. Campaigns, workflow, aur triggers sab kuch yaha well organized hote hai, drip  simple aur comples dono hai agar ap unko use karege toh ap user-friendly ho jaoge. Drip plans $45 se start hote hai 2500 subscriber ke loye aur $99 5000 subscriber tak ke liye.

5)     Convertkit- Convert bohut hi jyada achi choice hai agar ap just start kar rahe ho, yeh bohut popular bhi hai. Agar ap  beginner ho aur apko lagta hai ki future mein apko advance features chaiye hoge toh yeh best hai apke liye. Yeh CRM tool ki tara hi hai but bina kisi bade price tag ke. Yeh professional bloggers, authors ke liye targeted hai. Yeh $29 per month se start hoti hai 1000 subscriber ke liye.

6)     Mailchimp- MailChimp bhi ek popular email marketing software hai. Yeh start karne ke loye bohut easy hai aur yaha ap ache se sikh bhi sakte hai. Ap specific segments mein new subscriber add kar sakte ho. Yeh  2000 subscriber tak free plan deta hai ya bole yeh free email marketing ke liye best hai. Paid plans $10 se start hokar $30 dollar tak bhi ja sakte hai.

7)     Mailerlite- mailerlite responsive email banana ke liye help karta hai A/B testing ke sath. Ap targeted emails bhi specific subscriber ko send kar sakte ho.

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Email segmentation kya hoti hai???

Email segmentation ek process hota hai jaha ap apne subscriber ko small segments mein divide kar dete hai ho unke special criteria ke sath jisse ap unko aur bhi jyada personalized emails de sako jo unke loye relevant bhi ho.

Isse yeh faida hoga ki jo phele ap ek message sabko dete hai ab wahi messages sirf unke pas jaiga jinko uski jarurat hai  jisse who aur bhi loyal aur ache customer banke apke sath rahege.

Email segmentation ki kya jarurat hai???

Apki email segment apke email open rates ko badati hai, click through rates ko boast karti hai aur unsubscribe rat ko low karti hai. Issi reason se smart marketers smart work karke apni email list segments mein divide karte hai aur phir unko ache se utilize kar apni effectiveness badate hai.

Segments apke liye yeh bohut easy kar deti hai ki kinko konsi subject lines deni hai aur kinko kya message dena hai yeh apka time aur efforts bhi bachata hai.

Aise bohut se tarike hai jinko use karke ap apni email list ko easily divide kar sakte hai. Unmein se kuch yaha par hai

1)     Welcome message- Ap apne new subscriber ko ek welcome message de sakte ho yeh unko aisa feel karayega ki woh bohut phele se hi apse jude hue hai.

2)     Preferences-  Ap unko unki preference ke according message karo jaisi kuch ko blog post ke bare mein jana hai aur kuch ko products ke toh choise vary kar jati hai bohut bar.

3)     Location- Ap apne list mein se unko special message kar sakte hai jo apke ya apke local event ke pas rehte ho toh woh notified rahege.

4)     Open rate- ap apne subscriber ko special discount ya offers diya kare jo apko jyada engaged lage.

5)     Remind- Unko notified karna bhi important hai jinhone bohut time se kuch engagement nahi dikhayi hai unko message apke next step ya product ke bare mein bataye.

6)     Shopping cart- unko bhi notify karna utna hi important hai jitna baki sab ke liye jo log cart mein product rakhe hue hai but phir kabhi check nahi liya.

Apne email open rates ko kaise improve kare

Yaha par kuch aise ways hai jinse ap apne email open rate improve kar sakte hai

1) Spam filter ko avoid kare- Ap verify domain se hi message kare. Merge tag se apne 'to' field ko improve karo. Buy, cash, discount jaise words ko ignore kare kyuki yeh spam message jaise lagte hai.

2) Inactive subscriber ko hataye- Jitne bhi subscriber apki lage ki yeh engage nahi hote hai unko hatana hi best rahega kyuki yeh koi bhi value apko nahi de rahe hai toh unka use nahi hai.

3) Apni timing ko sudhare- Time bohut jyada role play karta hai open rates ko decides karne mein ki log apke emails padege ya nahi toh ek proper time decide kar le

Ab apne email marketing se judi bohut si bate sikh li hai. Ham assa karte hai apko sab ache se smaj mein aya hoga. Phir milte hai ek aur informative topic se sath

 

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